Japan's Largest Resort Real Estate Company Comes To Niseko
Niseko's growth over the last few decades has awakened one of Japan's real estate giants.
Niseko's resort roots began in the late 1800s as it blossomed from a hot spring destination into a ski resort following the construction of the first lifts in the early 1960s.
Since then, Niseko has evolved into an international hot spot for ski travel as foreign investment arrived originally from Australia and recently parts of Asia.
Despite Niseko's growing international reputation, movement from Japan's real estate giants has been largely observational up until now—making this latest development quite interesting to observe.
Who Are Tokyu Resort?
Tokyu Resort are one of Japan's biggest real estate companies and the largest to specialise in resort real estate. Niseko-Hirafu resort is operated by their sister company, Tokyu Resort Services. Hirafu is the largest of the four resort areas that make up Niseko United. They also manage and operate Hotel Niseko Alpen and Aya Niseko.
Being such a large and well-known company across Japan, Tokyu's arrival is likely to bring greater domestic awareness to the Niseko area, spurring on additional Japanese investment. It is also a clear indication of the growth that the resort area has undertaken over the past few decades and a renewal of Tokyu's commitment to Niseko's as an important resort area, both for international and domestic visitors.
Beyond Grand Hirafu Resort, Tokyu Resort Services owns and operates 7 other ski and snow resorts across Japan. They don't just stop at snow, however, and they also manage 23 golf courses and clubs, 20 resort hotels and much more.
The additional attention from Tokyu Resort will add impetus to current programmes that they are running here in Niseko, including the Niseko Owners Club which they started in the 2016/17 winter season.
For more information please click here to download their information pamphlet (pdf).