Niseko Summer Festival Guide 2025: Celebrate the Season Like a Local

Summer in Niseko isn’t just about time spent in the mountains and cool Hokkaido breezes, it’s festival season! From fireworks and food stalls to taiko drums and tomato-throwing fun, there’s no better way to experience local culture than by joining a summer matsuri (festival).

Whether you’re already a local expert or a first-timer to the area, here’s your guide to the top festivals in and around Niseko this summer

Now in its third year, Green Park is Niseko’s go-to summer hangout for families and groups of friends. It features grassy lawns, fun outdoor activities, and weekend live acts or film screenings that make it easy to spend a whole afternoon enjoying the sunshine. This Matsuri is all about discovering something new, from meeting new people to seasonal local dishes. Located right next to the Hirafu Welcome Center, it’s just a short walk from Skye Niseko or Ki Niseko, ideal for a spontaneous afternoon outdoors.

Dates: July 18th (Fri) - August 31st (Sun), 2025
Location: Hirafu Kogen Central Park

*Please note: In the event of adverse weather conditions or unforeseen circumstances, the event may be subject to cancellation.

Find more information on the Niseko Hirafu Green Park Website.

This dramatic summer matsuri takes place on the rugged coastline of Shakotan and involves traditional fire rituals and performances that light up the shrine grounds. From torch processions to sacred ceremonies, it’s a unique chance to witness a more spiritual side of Hokkaido summer. It’s also a great excuse for a scenic drive along the coast, with plenty of hidden gems along the way, like Cape Kamui and the Shimamui coastline.

Dates: July 4th (Fri) – July 6th (Sun), 2025
Location: Bikuni Jinja Shrine, Shakotan

Find more information on the Shakotan Tourism Website.

One of Niseko’s most heartwarming community events, the Niko Niko Festival (which means “smile” in Japanese) is packed with fun for all ages. Expect classic festival games, tasty local food, stage performances, and plenty of reasons to smile. With this year’s special event, “Niko Niko Summer Idol”, the second day of the event promises even more excitement, perfect for those who like to sing and dance. It’s a true gathering of locals and visitors, right in the heart of Niseko.

Dates: July 19th (Sat) – July 20th (Sun), 2025
Location: Niseko-Yo Central Area

Find more information on the Niseko Village Website.

Kutchan’s biggest event of the year celebrates the humble potato (jaga-imo), a local hero crop. Over two fun-filled days, the town comes alive with colourful parades, stage performances, food stalls, and a fantastic fireworks finale. It’s one of the most exciting weekends of the summer, drawing visitors from across the region. With countless shops and festival games to discover, there’s fun around every corner.

And on Sunday, the excitement continues with the Hanazono Hill Climb, a competitive cycling race with scenic mountain views all the way up to the famous Hanazono Ski Area.

Dates: August 2nd (Sat) – August 3rd (Sun), 2025
Location: Kutchan-Ekimae Street

Find more information on the Kutchan Town Website.

Tanabata, or the Star Festival, is a celebration of summer romance and wishes made under the night sky. Niseko marks the occasion with a stunning fireworks display lighting up the landscape. About 1,500 fireworks are set to light up the sky, wowing festival goers along with various experiences to remember. Bring a picnic blanket and enjoy the show!

Date: August 2nd (Sat), 2025
Location: Niseko Town

Find more information on the Niseko Area Guide Website.

A highlight of the Niseko summer calendar, the Hirafu Festival brings the whole community together. Expect live music, delicious food trucks and pop-up stalls, kids’ games and entertainment, and cultural performances showcasing the charm of Hokkaido. A spectacular fireworks show to wrap up a perfect weekend. It’s the perfect celebration of summer fun, right in the heart of Hirafu.

Dates: August 22nd (Fri) – August 23rd (Sat), 2025
Location: Sun Sportsland Kutchan

Find more information on the Niseko Hirafu Festival Website.

Beyond the headline events, there are plenty of smaller festivals and regional happenings to catch if you're up for exploring.

In July, Iwanai Shrine Festival (July 7–9) offers a traditional mix of taiko drumming and food stalls, while the Tengu Fire Festival in Furubira (July 11–13) brings fire-themed performances with a mythical twist.

Kuki Matsuri (July 19) in Tomari is a charming local celebration, and the Rankoshi Seseragi Stream Festival (July 26–27) promises riverside food, music, and small-town spirit. That same weekend, Otaru’s Ushio Festival honours the city's port heritage with dancing and fireworks along the coast.

For something hands-on, Niseko Expedition offers guided hikes and nature experiences throughout the season, and motorsport lovers can catch the ARK Rally Kamuy as race cars speed through Niseko’s countryside.

In August, active travellers might enjoy the Jigokudani Demon Fireworks, adding a fiery twist every Thursday night in Noboribetsu.

Whether you’re here for the hiking, the hot springs, or just to soak up the fresh mountain air, summer in Niseko has a special way of bringing people together. These festivals are more than just celebrations, they are your chance to connect with local culture, meet new faces, and create unforgettable memories under the Hokkaido sun.

So mark your calendars, gather your friends, and don’t be shy, start planning your Niseko adventure today!